Amplifying the Customer Voice in Innovation

“Innovation, by definition, requires the commercial application of a new idea, which means being made available on the market. Recognizing that it is customers’ adoption and usage decisions that determine the success of new products and, ultimately, of innovators themselves, is key to drive its potential forward”

— Tor W. Andreassen, Founder of the Norwegian Innovation Index

Airlines

Automotive suppliers

Banks

Broadband suppliers

Clothing companies

Online second-hand markets

Electric suppliers

Furniture suppliers

Governmental monopolies

Grocery retailers

Hotels

Insurance

Newspapers

Passenger transport

Pharmacies

Power companies

Sporting goods stores

Streaming services

Telecom

TV

Every day we work to ensure the customer voice is heard, translating thousands of customer evaluations into actionable knowledge and insight.

The annual reports are edited and published by the Innovation Index Coalition partners.

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Latest report from the Danish Innovation Index

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A global network of partners

Norwegian Innovation Index

NHH Norwegian School of Economics, Bergen, Norway
American Innovation Index

Gabelli School of Business, Fordham University, New York, Unites States of America
Swedish Innovation Index

Karlstad University, Karlstad, Sweden
Finnish Innovation Index

Hanken School of Economics, Helsinki, Finland
Danish Innovation Index

Aarhus University, Aarhus, Dennmark
Spanish Innovation Index

Universidad Carlos III de Madrid, Madrid, Spain