Spanish Innovation Index

Through a carefully designed procedure, this innovation index captures both company innovations and customer perceptions of changes in the value co-creation resulting from these innovations. The main objective is to assess the perception of company/brand innovation in different dimensions and to examine the effects of innovation perception on companies’ strategic positioning and customer loyalty.

The publicly available result is the annual rating and ranking of the main B2C companies operating in the country across a variety of sectors, based on their capacity to innovate, their relative attractiveness and customer loyalty. In addition, the ÍEI allows for a detailed analysis of customer reactions to the innovation activities of specific companies, as well as a systemic analysis of innovation at the industry level.